W O R K S H O T
LIMITED EDITION PRINTS IN THREE SIZES & PRICES from £500 unframed to £4200 framed
MICHAEL POTTER About
Michael is London based but his studio is global. His images have been exhibited widely internationally, and he has been commissioned for prestigious private and corporate clients for over forty years. His work hangs in hotels, offices, and private homes worldwide. Like many lifetime photographers, he started commercially, specifically in fashion, hair & beauty before being commissioned to create a series of travel images. That exposure to the world led him to amalgamate his fashion portrait style to the people he met and the many environments he found himself traveling through. He has concentrated on fine art photography since 2006.
ATELIER has exclusive access to this selection of images for limited edition print reproduction to a wider audience.
"I've had a camera in my hand since I was 8 years old when my father gave me an old Kodak bellows version and then a wind on
Kodak Instamatic. After leaving college in the early 1970s the film camera started to have a different allure and that allowed me to
work professionally for a few years. It was a passport to travel, and a different conversation with other creative people from stylists
to art directors, from models to print specialists and although I was tempted by the lifestyle, I could not quite commit to it entirely
as life, earning a living, raising a family, and generally being distracted by other creative interests meant this device, this tool in its
earlier film form, stayed close at hand but was rarely utilised other than for reference.
The technical capabilities were changing as well, from handheld to internal meters, autofocus, motor drive and all manner of
exciting wizardry that allowed photography to develop into a new highly technical image delivery system in sync with commercial
print developments, large format printing and the world of Cibachrome colour prints.
But still, even while working in other creative areas, using film and wet processing in those days delayed the review of images for sometimes weeks or longer until one got the film to a convenient processor.
It was not until a dog sledding trip in Sweden in the early 2000s accompanying a Conde Nast Traveller shoot that the world of
photography came fully back to life for me. Having purchased a digital Canon SLR 5d Mk 1, I was suddenly able to properly
appreciate the extraordinary technical advances that had become possible for picture taking and it made me want to explore
the digital world that had erupted into photography, alongside photoshop for post-production and inkjet printer technology
to appreciate the image as never before.
From then on it was a mission to show the people and places that inspired me through the lens of my camera - and what a view
I had, and what wonderful people I found."
Michael Potter first established himself as a fashion, travel and advertising photographer on
leaving art college, and in his early thirties became an accomplished water colour and acrylic painter.
Throughout the 1980s he was represented internationally by Christie's Contemporary Art in London,
Los Angeles, New York, Tokyo, and Paris, and exhibited at the Royal Academy Summer Exhibition
two years running. His images being photographic in inspiration but painterly in execution, a fusion
between his two skills. This led to an ongoing career in fine art and limited edition print sales,
working internationally and building a growing private client base.
In 1991 he established his own gallery, Walton Contemporary Art in London's Knightsbridge,
which represented his own and other artists' work. During that period he published many
limited editions with and for major international retailers including the John Lewis Partnership
The Art Group worldwide, and worked with the world's leading hotel groups in the Far East, and the
USA including the Dorchester Hotel in London, the Shangri La, and the Four Seasons in Hong Kong,
In 2000 he returned to his photographic roots, building a portfolio and running workshops around
the world until 2006 when his photographs started being collected privately.
His image bank is considerable and covers a number of subjects but his composition, style,
and eye for the informal nature of people in a working environment on his assignments is
the cornerstone of the print collection.
Michael Potter's beautiful hardback, linen covered book features thirty-nine photographic images some of which are available from his
print collection on this website.
Taken from the folios of the Wrangler, Athletes, and the Observer portrait collections, this is an insight into the photographer's mindset on assignment.
Produced on 140 gm pearl paper with inside details of what the motivation was on Michael's assignments, together with the specifications of each image as a limited edition, fine art print.
12 x 12 inches:
30.5 x 30.5 x 1.5 cm
£75 + P&P
A signed, embossed and numbered edition of 100 printings is also available at
£110 + P&P